Category Archives: Sales Marketing and Distribution

This post explores how Gradian Health Systems is tackling the challenge of marketing its Universal Anaesthesia Machine to four distinct but interconnected stakeholder groups: users, hospitals, Ministries of Health, and donor organizations.  It was written by Julie Manriquez, Lyn Denend, … Continue reading →

This story explores how the SafePoint Trust proactively sought to align stakeholders around the adoption of auto disable syringes in Tanzania to help ensure that uptake would be widespread and sustainable. Continue reading →

This story describes how the SafePoint Trust used public awareness to stimulate the adoption of auto disable syringes when it realized that uptake was stalled due to stakeholder resistance. Continue reading →